Yoplait.
Moments of Gold
Creative platform for Yoplait Kids Olympic ambassador campaign for Tokyo 2020.
Moments of Gold are Olympic medals, but can be more personal and small. Both unite parents and kids through shared moments of joy.
The campaign encouraged families to get active together and create ‘moments of gold’ inspired by their line-up of generation-defining ambassadors.
These included double Olympic rowing champion Helen Glover MBE and 13-year-old skateboarding sensation, Sky Brown. The ambassadors got together with their own kids to complete a variety of fun sporting style challenges as part of a social campaign across Facebook, Instagram, Twitter and TikTok, to motivate families across the UK to do their own.
The full line-up of ambassadors includes two-time overall bouldering world title winner Shauna Coxsey MBE (sport climbing), reigning World Champion Jordan Thomas (karate), Rio 2016 bronze medallist Chris Langridge (badminton) and Davis Cup-winning Men’s Head Coach Leon Smith OBE (tennis), as well as Glover and Brown who is Team GB’s youngest summer Olympian.
