Starbucks.
RTD activations.
Establishing category leadership with activations, content and experiences for Starbucks ready to drink range.
I oversaw and led the creative across many campaigns over several years for Starbucks. These included sponsorship of the Colour Run Manchester, London and Brighton, an immersive summer garden, a slide takeover down a huge flight of steps and an AR on-pack activation.
These included double Olympic rowing champion Helen Glover MBE and 13-year-old skateboarding sensation, Sky Brown. The ambassadors got together with their own kids to complete a variety of fun sporting style challenges as part of a social campaign across Facebook, Instagram, Twitter and TikTok, to motivate families across the UK to do their own.
The full line-up of ambassadors includes two-time overall bouldering world title winner Shauna Coxsey MBE (sport climbing), reigning World Champion Jordan Thomas (karate), Rio 2016 bronze medallist Chris Langridge (badminton) and Davis Cup-winning Men’s Head Coach Leon Smith OBE (tennis), as well as Glover and Brown who is Team GB’s youngest summer Olympian.