Capturing the magic of Sunset

Creation of a sunset inspired activation to unveil new travel retail-exclusive Hendrick’s Sunspell Gin.

The ‘Magic of Sunset’ campaign was launched in March at London Heathrow, Singapore Changi and Sydney airports, and will roll out in the coming months at Dubai International, New York John F. Kennedy International and Amsterdam Airport Schiphol. 

The month-long pop-up invites passengers on a multi-sensory journey into the sunset, in the peculiar style of Hendrick’s Gin. Starting with an eye-catching installation featuring a whimsical, larger-than-life animated sun, guests stop by the scent station, a display showcasing breathtaking sunsets from across the globe and an Aura Orb for a Sunspell aura reading.

Concept, copy and creative direction.