Coca Cola.
The Red Balloon

The Red Balloon Project
Share the good at Christmas.

We were briefed to create an experience inspiring people to share the good a little further at Christmas. The solution brought to life the idea of random acts of kindness, offering a small way to do something selfless but fun.

A vending machine presented a simple choice: “Have a Coke / Share the Good”. Most people chose to share, surprising hundreds out of thin air over a weekend, and inspiring lots more online with millions of views. Watch the film here / Case study.