Vodafone.
Hometown GP

Activating Vodafone’s sponsorship of the McLaren Mercedes F1 team online, via their new brand position: “Power to you”.

I was digital CD for this project this and part of an Ogilvy cross-network team. We worked with a games developer to create a world-first racing game that pulled in data from Google maps, and allowed users to design, race and share tracks based on their own streets.