Bacardi.
Unlock Your Night

Unlock Your Night.

A very low budget campaign that was shortlisted at Cannes.

It used used AR in a way no brands had yet, enabling students to grab live digital food and drink offers at pubs from traditional media like beer mats and posters.

They could also attach content to real world media, tag and share it, creating new social spaces and driving repeat visits to pubs.

This won various awards including MAA Best, Digitals, and several others including shortlists at Cannes and BIMA.