Inputting and helping oversee work across various Eastpak projects including this global campaign, launched to help put the brand front of mind and back on backs.
The campaign sought to own the relationship between people, bags and daily urban exploration, whilst showcasing their diverse range of backpacks. OOH, press and digital in key cities presented the bag as part of your personal style, part of you and there for the journey with you.
In addition to the ATL campaign we created a brand manifesto film that features on Eastpak’s website and YouTube channel.
