Monkey Shoulder.
Made for Mixing
Accelerating Monkey Shoulder's growth beyond bartenders.
We created several campaigns helping to position Monkey Shoulder as a scotch that’s made for mixing through social, outdoor and brand experience. Underpinning this work was a partnership with Studio Number One, the design house founded by Shepard Fairey, to land the brand’s attitude through a flexible cross-channel identity, TOV and animated visual world.
