Glenfiddich.
Experimental Series
Only when you've mastered your art
can you begin to experiment.
This was the idea at the heart of this integrated global brief that was my first to lead at Space. The Experimental Series is the product of Glenfiddich’s 130 years of expertise, with the brand’s innovations and firsts being a focus in appealing to consumers who see the conventions around single malt as dated.
The "Unlearn Whisky" campaign included global T, product serve films and a range of other elements from outdoor to POS. The campaign helped restore Glenfiddich to number one selling single malt globally.
Serve films for social
Fire & Cane was the 4th in the Experimental Series and the campaign focused on its unique Smoky & Sweet flavour.
Assets for digital, social and OOH, and TVC for the US were created.
Lead Creatives, Ethan Kennedy, Gary Robinson / Art director, Andy Preston. / Director, Ben Tricklebank. Editor, Ben Icke.
