A three year tennis sponsorship to grow mass participation and market share.

Nature Valley’s mission is to encourage more people to lead active outdoor lifestyles, so for their partnership with the LTA we developed a campaign focused on breaking down elitist perceptions to make tennis more inclusive and accessible.

“The Court Is Yours” was the central idea and rallying cry encouraging people to grab a bar, pick up a racket and play. We partnered with Johanna Konta, Britain’s then No.1 female tennis player, and Leon Smith, GB Davis Cup captain, and various members of the British public "(of varying abilities) to promote the message in outdoor, on court, in-store and on social media.

We sponsored “The Battle of the Sexes” film, transforming Westfield Shopping Centre into a tennis arena for a series of matches with various players, celebs and members of the public that were streamed on Facebook Live.