Featuring an outdoor ad that became a Lonely Planet destination…

…and a Campaign experience of the decade.

We have worked with Hendrick’s for the last few years across the global and UK teams. The challenge here was to reclaim share of the exploding gin category by recruiting a curious target audience.

We intervened in moments of mundanity, elevating the brand world by making every touchpoint an experience appropriate to the channel, from scented advertising to fully immersive brand experiences.

This takeover was a ‘media first’: a 75m long fully immersive scented tunnel wrap in London’s King’s Cross station, supported by nationwide dynamic OOH.