Activating Häagen-Dazs’ Wimbledon sponsorship with a bit of tennis-flavoured competition.
As Wimbledon sponsor, Häagen-Dazs wanted to create standout whilst driving relevance with their audience.
We brought the brand’s playful personality to life to have fun with the formality and heritage of The Championships, taking on world-famous Wimbledon favourite, Strawberries & Cream with “challenger” flavours, including the favourite of brand fan and tennis star Grigor Dimitrov, Cookies and Cream. The campaign included content, activations and ltd. edition flavours.
