This series of award winning immersive brand experiences was named a Campaign experience of the decade.

With an out of home campaign driving awareness and consideration, experiential was aimed at deeper brand engagement amongst gin lovers, press and influencers.

We brought to life the global brand idea, “Escape the conventional”, through a series of portals hidden in plain sight, including a launderette, an ATM and a newsstand, “Portals to the Peculiar” was an invitation to the curious to depart the daily grind and venture into an aquarium in the sky, scented with rose and cucumber, for a theatrical immersion into the peculiar world of Hendrick’s Gin.