Glenfiddich.
Where Next UK
Activating our "Where Next” global brand idea in the UK.
An OOH campaign designed to drive salience and reinforce the brand’s luxury offering, with a focus on its range of whiskies available over the festive season.
The work ran in London, Edinburgh and Glasgow from the 15th November, with hero activations at Piccadilly Lights and Redchurch Street, Shoreditch.