Celebrating the evolution of a Champion through generative AI.

I collaborated on this concept and oversaw its development for a campaign that was created for Infosys’ partnership with brand ambassador, Rafael Nadal.

Our role was to conceive a generative AI campaign to celebrate the culmination f Nadal’s record-breaking tennis career and immortalize it using Gen AI.

Our creative idea, #RafaForever, was developed and launched by Infosys in January 2024 alongside the Australian Open.